Tata International’s Distribution team launches field support initiative

September 30, 2019

Tata Automobile Corporation South Africa (TACSA), the Tata International subsidiary that distributes Tata Motors vehicles in South Africa, launched a field service support project for customers to step up the uptime of their vehicles. The initiative was inaugurated in May by Mr Len Brand, CEO, and Mr Santosh Shetty, Head of Aftersales.

Support vehicles

Vehicles equipped with state-of-the-art tools, equipment and skilled product specialists will assist customers around South Africa (SA).

The vehicles are strategically located in Gauteng, Cape Town and Kwazulu Natal and will assist anywhere from rural to urban areas throughout the country. The vehicles have specific OEM branding to further enhance awareness of the Tata brand and product.

Support specialists

Field support specialists will take ownership of the technical issues faced by customers and will assist in delivering technical as well as non-technical solutions. They are multi-skilled in both Tata and Daewoo heavy commercial vehicles. Each support specialists was trained and certified by Cummins as well as Eaton SA. Ongoing training and upskilling in our quest for continuous improvement will remain critical and will also empower support staff to handle issues as they arise. The programme further supports the investment into staff, ensuring they are knowledgeable and that their skills are of the highest quality.

Support network

This service creates a support network to customers and dealerships to ensure that customers receive the quality and service which they have come to expect from Tata. This value-added service is also testament to the company’s commitment to customers. Through minimising the occurrence of issues and solving more complex technical issues promptly creates an awareness of our competitive brand image.

“We will continue to strive for excellence and focus on consistently meeting and delivering better than average service for our customers. This initiative is further proof of our team’s commitment to ensure that our customers achieve optimal running time of their vehicles,” Mr Shetty said.

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