Tata International Postgraduate Scholarships awarded to UFS Business Management students
December 19, 2023
In November 2023, business management students at the University of the Free State (UFS) in South Africa presented marketing ideas tailored for trucks and buses in the Tata International Postgraduate Scholarship Programme.
From 120 students, nine presented ideas, with seven of them receiving scholarships for outstanding potential. As part of their final undergraduate year curriculum, students will gain hands-on experience in analysing product strategies, pricing, distribution, and promotion implemented.
The scholarships not only empower students but also serve as a platform for brand exposure, providing insights into the student market for strategic alignment. Through scholarships and educational initiatives, Tata International is contributing to the growth and development of the next generation.
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