Stryder bicycles organises Dealer meet

January 24, 2017

Stryder, Tata International’s bicycle business, organised a dealer meet with 50 of its dealers on January 23, 2017. The meet, held in the Karimnagar district of Telangana, India, began with a welcome address by Mr Rahul Gupta, Business Head, Bicycles.

Mr Gupta highlighted the benefits of digitalisation and the division’s preparedness for the upcoming Goods and Service Tax. During the meet, plans for product and channel branding, ATL activities and channel expansion were also discussed. The dealers shared their feedback on product plans.

A token of thanks was given to all the dealers and the top performers from the region were awarded.

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