Meets for Stryder dealers held in West Bengal

July 10, 2017

Stryder, Tata International’s bicycle business, organised dealer meets at Behrampur and Kolkata on May 22 and 24, 2017, respectively. In Kolkata, the meet began with a welcome address by Mr Rahul Gupta, Business Head, Bicycles. At the meet, Mr Gupta spoke about the benefits of digitisation and preparation for the new Goods and Service Tax.

Marketing activities, including product plans, channel branding, ATL activities and channel expansion were also discussed. A total of 80 dealers attended, many of whom shared their feedback on the product plan. The events ended with an awards ceremony for the top performers of the region and token gifts for all in attendance.

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