Ultra range of new-generation, smart trucks launched in South Africa

February 29, 2024

Tata International, through its subsidiary Tata Africa Holdings, along with Tata Motors announced the commercial launch of multipurpose heavy-duty trucks – Ultra T.9 and Ultra T.14, in South Africa on February 15, 2024. Designed to fulfil the rising need for safer, smarter and greener cargo mobility, the Ultra is suited for a wide variety of conventional and specialist logistics applications including bakery, FMCG, white goods, agriculture and construction. The range is engineered to deliver high productivity with best-in-class power and torque and fuel efficiency with lower total cost of ownership (TCO).

Launching the new Ultra range, Mr Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “Tata Motors is driven by its purpose of connecting aspirations of its customers. For fleet owners, we are committed to delivering higher return on asset utilisation through smarter products and after-sales services. For drivers, we are ensuring we deliver safe and comfortable drive so that their productivity is higher.”

“The launch of the Ultra range marks another milestone in realising our product promise of safer, smarter and greener mobility solutions. Our trucks are engineered to cater to a diverse set of applications, delivering higher vehicle utilisation and more revenues. We are committed to enabling our customers in South Africa succeed and the launch of this Ultra range is a significant step forward in fulfilling this commitment.”

Expressing confidence in the all-new Ultra trucks, Mr Len Brand, Managing Director, Tata Africa Holdings, said, “We are thrilled to announce the launch of two new trucks to the Tata commercial vehicle lineup. This introduction aligns seamlessly with our commitment as a partner to Tata Motors and their vision for South Africa. The addition of these innovative products to the South African transport sector serves as a catalyst in our ongoing efforts to secure a more significant market share in South Africa. We are excited about the potential these new offerings bring and the positive impact they will have on our presence in the region.”

“With a robust network of 90 touchpoints, Tata International is focused on providing convenient and comprehensive support to customers. Our dedication to delivering on our UPTIME promise remains strong. We assure our customers of complete satisfaction as we work to keep their businesses moving forward. In partnership with Tata Motors, we are contributing to innovation and reliability in the South African commercial vehicle landscape.”

The robustly built Ultra features a crash-tested walk-through cabin, power steering, dashboard-mounted gear lever, booster assisted clutch and mechanically suspended seat for safe and fatigue-free driving. Powered by Tata Motors’ globally proven turbocharged diesel engines with best-in-class power and torque output, the Ultra T.9 (powered with a 3.3L engine) and Ultra T.14 (powered with a 5.0L engine) provide a reliable solution to comfortably carry heavy loads over long distances and rough terrains. The trucks come equipped parabolic suspension for rugged and uninterrupted operations. The trucks are offered with Tata Motors’ flagship connected vehicle system, the Fleet Edge, for efficient fleet management that helps further increase fleet productivity.

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