TIL expands to Siem Reap, Cambodia
March 31, 2014
Tata International expanded its distribution network in Cambodia with a new dealer-managed Sales, Service and Spares (3S) facility for its farm machinery in Siem Reap, a province famous for its proximity to the Angkor Wat temple complex. Given Siem Reap’s meteoric rise in prosperity over the last decade, the province has been the cynosure of businesses in the region. With this dealer-managed facility, Farmtrac tractors will now be available in key provinces across northern Cambodia and compete with other established brands like Kubota and John Deere operating in the region. Within a month of the facility being operational, the company has sold 16 units in Siem Reap and surrounding provinces.