Tata Stryder-partnered TILT initiative promotes healthy living in Jamshedpur

January 15, 2019

The TILT initiative, incubated by Tata Consultancy Services (TCS), is making strides with Tata Stryder bicycles. A pilot project with five bicycles at Tata Motors, Pune, was launched on December 21, 2017. Following a positive response from Tata Motors employees, the initiative has been scaled up to include the Tata Motors Pimpri campus, and Jubilee Park and Tata Steel Zoological Park in Jamshedpur in collaboration with Tata Steel subsidiary JUSCO.

Jamshedpur is the latest location that the innovative drive has been launched. Mr Amit Kumar (District Commissioner, East Singhbum) was the chief guest and Mr Chanakya Chaudhary (VP Corporate Services, Tata Steel) was the guest of honour at the launch. Other dignitaries present were Mr Tarun Daga (MD, JUSCO), Mr Rituraj Sinha (Chief of Corporate Administration, Tata Steel) and Captain Dhananjay Mishra (Senior GM, JUSCO).

During the inauguration, Mr Kumar announced that Jubilee Park will stay closed to all motorised traffic between December 25 and January 15 in view of the ‘picnic season’. TILT cycles and internal e-rickshaws are now the primary modes of commute within the 380-acre park. So far there has been an overwhelming number of registrations and very positive response.

TILT is also operational inside the Tata Steel Zoo, where visitors can pick up a bicycle at the entrance and cycle around the zoo. Here as well there has been an enthusiastic response with a wide demography of users opting to use the cycles.

The team is working closely with JUSCO to identify two more locations to scale to within the Jubilee Park and Zoo areas.

Tata Stryder has partnered with the initiative in providing a healthy, time-saving and eco-friendly solution to intra-campus mobility, complementing the existing modes of commute. Tata Stryder has manufactured customised bicycles for the system.

TILT has been integrated with the employee ID cards and a points-based system will be used to reward employees for choosing cycles over motorised transport. The initiative will impact how the entire campus commutes, working hand-in-hand with the administration and riders.

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