Tata Motors launches its Ultra range of new-generation, smart trucks in South Africa
February 29, 2024
Tata Motors, India’s leading multinational automobile manufacturer, today along with its authorised distributor, Tata International, through its subsidiary Tata Africa Holdings, announced the commercial launch of its successful range of multipurpose heavy-duty trucks – Ultra T.9 and Ultra T.14, in South Africa. Designed to fulfil the rising need for safer, smarter and greener cargo mobility, the Ultra is perfectly suited for a wide variety of conventional and specialist logistics applications including bakery, FMCG, white goods, agriculture and construction. The Ultra range is engineered to deliver high productivity with best-in-class power & torque and fuel efficiency with lower total cost of ownership (TCO).
The robustly built Ultra features a crash-tested walk-through cabin, power steering, dashboard-mounted gear lever, booster assisted clutch and mechanically suspended seat for safe and fatigue-free driving. Powered by Tata Motors’ globally proven turbocharged diesel engines with best-in-class power and torque output, the Ultra T.9 (powered with a 3.3L engine) and Ultra T.14 (powered with a 5.0L engine) provide a reliable solution to comfortably carry heavy loads over long distances and rough terrains. The trucks come equipped parabolic suspension for rugged and uninterrupted operations. The trucks are offered with Tata Motors’ flagship connected vehicle system, the Fleet Edge, for efficient fleet management that helps further increase fleet productivity.
Launching the new Ultra range, Mr. Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “Tata Motors is driven by its purpose of connecting aspirations of its customers. For fleet owners, we are committed to delivering higher return on asset utilisation through smarter products and after-sales services. For drivers, we are ensuring we deliver safe and comfortable drive so that their productivity is higher.”
“The launch of the Ultra range marks another milestone in realising our product promise of safer, smarter and greener mobility solutions. Our trucks are engineered to cater to a diverse set of applications, delivering higher vehicle utilisation and more revenues. We are committed to enabling our customers in South Africa succeed and the launch of this Ultra range is a significant step forward in fulfilling this commitment.”
Expressing confidence in the all-new Ultra trucks, Mr. Len Brand, Managing Director, Tata Africa Holdings, said, “We are thrilled to announce the launch of two new trucks to the Tata commercial vehicle lineup. This introduction aligns seamlessly with our commitment as a partner to Tata Motors and their vision for South Africa. The addition of these innovative products to the South African transport sector serves as a catalyst in our ongoing efforts to secure a more significant market share in South Africa. We are excited about the potential these new offerings bring and the positive impact they will have on our presence in the region.”
“With a robust network of 90 touchpoints, Tata International is focused on providing convenient and comprehensive support to customers. Our dedication to delivering on our UPTIME promise remains strong. We assure our customers of complete satisfaction as we work to keep their businesses moving forward. In partnership with Tata Motors, we are contributing to innovation and reliability in the South African commercial vehicle landscape.”
In an endeavour to offer holistic solutions to customers, Tata Motors offers an umbrella of vehicle lifecycle management solutions that include Annual Maintenance Contracts, Extended Warranty, Fleet Management Services and host of value-added services. These coupled with easy vehicle financing and curated repayment options, these solutions ensure complete peace of mind for customers, resulting in higher profitability.
Tata Africa Holdings, a subsidiary of Tata International, is responsible for the retail and after-sales service of Tata trucks and buses in South Africa. These vehicles are built on the basis of customer requirements with class-leading features, reliability, comfort and safety. The manufacturer offers a fully-built solutions, from 1-60 tonne trucks to 10-65 seater vans and buses. Tata Motors, offers the widest range of logistics solutions catering to diverse and evolving needs of the customers. With over seven decades of excellence in commercial vehicle manufacturing, Tata Motors is a market leader in its home country, India, and has rich presence in over 44 countries
About Tata Motors
Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.
Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.
With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.
About Tata International in Africa
The Tata group began its relationship with the African continent in 1977 with the establishment of Tata Zambia. In 1994, the Tata group inaugurated Tata Africa Holdings in Johannesburg, South Africa, which now serves as the group’s headquarters in the continent. Tata International is present in 12 African countries namely South Africa, Ghana, Kenya, Ivory Coast, Malawi, Mozambique Nigeria, Senegal, Tanzania, Uganda, Zambia and Zimbabwe. It operates in automotive, agricultural equipment, farming and farm equipment, chemicals, and healthcare products.
Today, Tata International is a brand that is synonymous with quality products and ethical business operations in Africa. It is committed to its vision of building and sustaining relationships in Africa with cooperation and trust, creating employment opportunities and making its contribution to the social development of local communities. Tata companies in Africa promote the social and economic development of local communities through education, entrepreneurship and health initiatives.
