Tata Ultra launched in South Africa

October 26, 2017

The new generation range of Tata Motors’ light commercial vehicles, Tata Ultra, was launched in the country on September 27, 2017. Commenting on the occasion, Mr Rudrarup Maitra, Vice President, Commercial Vehicles, International Business, Tata Motors, said, “The Tata Ultra range is a result of extensive feedback from customers in the South African market and we are proud to introduce this pioneering range of trucks here. The Tata Ultra 814 is the first variant to be launched and we are looking forward to launching the Ultra 1014 and the AMT versions of both models in the New Year.”

The Ultra range will be assembled locally at the Tata Motors South Africa (TMSA) plant situated at Rosslyn, Pretoria.

Mr Len Brand, Executive Director and Head Distribution Vertical, Tata International, said, “The Tata Ultra is a true business utility vehicle in every sense and is an important milestone in Tata’s continued focus on South African market. After the success of Tata Prima vehicles, the Tata Ultra is another future-ready range, designed for comfort and performance. Tata Ultra will help us address a larger commercial vehicle customer base, varied application segments and enable customers upgrade to a new-age business utility truck in the freight carrier short and medium haul distribution segment.”

Mr Niraj Srivastava, Head, Tata Africa – Auto Business, said, “Delivering a higher uptime to customers is our key objective and we will ensure that our customers are served with complete satisfaction. Tata Automobile Corp SA Pty (TACSA) has countrywide network presence and extensive parts availability. Ultra 814, which is the first of the Ultra series, will be offered with a 2-year / 120,000 km service plan and 2 year / unlimited kilometre warranty to ensure complete peace of mind to our customers.”

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