Tata Stryder organises partner meet at Jaipur, India

July 05, 2018

Tata International’s bicycle business, Tata Stryder, held a Partner Meet on June 11, 2018, in Rajasthan. Dealers from Jaipur and nearby districts were invited and the attendees were greeted with Rajasthani turbans.

The evening began with a welcome note by Mr Rahul Gupta, Business Head – Bicycles, followed by an interactive marketing session by Mr Anshul Garg, Marketing Head. Mr Garg spoke about the initiatives undertaken by the brand and the focus on digital marketing through new website and social media launches.

The dealers were also taken through the operational efficiency and quality improvement initiatives by Mr Dinesh Puri.

The dealers were then felicitated for their performance over the last year, in categories such as maximum volume, highest sales in different product ranges, consistency in payments and so on. The meet ended with a grand dinner. The meet presented a good platform to interact with the dealers.

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