Tata Stryder kicks-off focus market growth plan
August 10, 2017
Tata Stryder, Tata International’s bicycle business, plans to focus on key markets for the financial year 2017-18 with extensive below-the-line activities and branding. Every quarter, two key markets will be identified and extensive on-ground activations done to increase brand presence and awareness.
The focus markets for the month of June were Bihar and Jharkhand. Activities began with a dealer meet of key dealers in Ranchi and Patna, June 15 and June 17 respectively. More than 100 dealers participated and shared their feedback on products and branding.
Other activities included hoardings being installed at significant locations across the region; all dealer counters being given Tata Stryder signage and POP material such as catalogues, posters and banners. The focus market campaign is expected to help increase sales and channel expansion.