Tata Stryder begins focus market programme in North-East

October 29, 2017

Tata Stryder, Tata International’s bicycle business, organised three dealer meets in the north-east region of India. The meets were conducted in Dibrugarh and Guwahati in Assam, and Agartala in Tripura. These were held as part of the brand’s focus market programme to enhance channel confidence as it increases its presence in the region. More than 150 dealers participated in the meets.

The sessions began with Mr Rahul Gupta, Business Head, Bicycles, speaking to the partners about the business. He informed the dealers about the benefits of bicycles in terms of reducing pollution, giving a healthy body and accredited them for being part of this noble cause.

This was followed by presentations by the Marketing & Sales team on new advances and also the launch of new models: Roxi, Black Jac, Slik, Frontex and Krezza.

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