Stryder launches new models on the back of healthy numbers
April 26, 2014
Stryder bicycles has launched 18 new models in the last year– five Roadster models, seven Mountain Bikes and six Kids models– on the back of a 40-per cent growth in volumes in FY2013-14.
Stryderis a popular bicycle brand in eastern India, and are also available in western India with customers asking for models of their choice. The business has now started aggressively marketing its bicycles in north India. The business has appointed 19 new distributors in the western and northern regions.