Riding for Pink – Africa employee cycles for cancer awareness

May 12, 2015

Heather Holford, Finance Manager for the Distribution business based in Johannesburg, South Africa, entered the Cape Town Cycle Tour on March 8 to support the ‘Ride for the Pink’ drive in aid of breast cancer. Although disappointed about the shortened race (from 109kms to 47kms) due to the fires that took over Cape Town the week before the race, it was a very special event as riders came out in support and solidarity of those affected by the devastating fires, and the men and women who battled them.

Heather is a passionate cyclist who began racing in 2010 after hearing of a young child who died of cancer. Prompted by this tragic event, she decided to join a couple of people who were raising funds and awareness for the Children’s Haematology Oncology Clinics (CHOC), which is now called the Childhood Cancer Foundation SA, by cycling in various charity races. Encouraged by the rewards of participating in these events, she continued to keenly race for charity.

“In 2014 a friend of mine was diagnosed with breast cancer and I dedicated my March 2014 Cape Town Argus race in honour of her to raise awareness and funds for treatment. This year I rode with my friend who is a survivor, and although this was for breast cancer, it was also special in that the race united more people in aid of those affected by the fires that raged for over a week along the South Peninsula with some fatalities,” she shared.

There were close to 34,000 riders in the Cycle Tour’s Solidarity Ride, most of them dressed in red in honour of the fire fighters and volunteers.


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