MD inaugurates auto showroom in Nigeria

December 22, 2015

Tata International MD, Mr NN Tata, inaugurated an auto showroom in Nigeria on December 14, 2015. Located in Lagos, the long-awaited showroom boasts an impressive facade and will display Tata Motors vehicles and John Deere equipment. Launched by TIL subsidiary, Tata Africa Services Nigeria Limited (TASNL), the unveiling event was held in the presence of the High Commissioner of India to Nigeria, Mr Ajjampu Ghanshyam, and other dignitaries.

Mr Tata welcomed the guests and expressed his pleasure at the inauguration. “Whilst distributorship of Tata Motors vehicles has been the foundation of our presence across Africa, we are delighted to represent another global brand, the world leader in farm equipment, John Deere,” said Mr Tata in his inaugural address.

The state-of-the-art showroom will host the largest portfolio of products of both brands.

The Tata Motors range starts from the ACE, which is a 750kg payload last-mile delivery vehicle, to the recently launched world’s smartest truck, the Prima range which is a 40ton and above the payload long haul vehicle. Tata International has been present in Nigeria since 2006 as the distributors of Tata Motors commercial vehicles and in these nine years, more than 6,000 vehicles have been sold, capturing a 15 percent market share in the segments addressed. Over 200 technicians have been trained for network partners and key customers since the start of operations at the company’s training facilities.

TASNL is the official distributor of John Deere, the world leader in farm equipment, in Nigeria. This business aims to offer small holders the opportunity of mechanisation and the ability to multiply their wages rapidly. Over the last three years, more than 500 tractors have been sold to the latter and commercial contractors, with above 80 contractors having been trained on using these tractors. Finance options offered in conjunction with John Deere Financial have enabled purchases and flexible repayments for customers.

Mr Tata said that the Tata group is also committed to the new Auto Policy in Nigeria. “We are pleased to announce the start of our project for the assembly of vehicles in Nigeria through our local partner.” He expressed his gratitude to the country and customers for their continued support for the business and also stated that the caliber of stakeholders present at the event is evidence that Nigeria believes in the business’s products and services.

The business will continue to improve its services to the growing Nigerian market in the New Year, focusing on network growth across the country and meeting customer expectations on the immediate availability of spares. The investment in this showroom underwrites the belief in Nigeria’s growth trajectory and, supported by the new team, the business looks forward to becoming an integral part of the agricultural and transport revolution that is poised to take place in the country.

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