Dealer Meet conducted by Stryder bicycles in Puri, Odisha

February 08, 2017

Stryder, Tata International’s bicycle business, felicitated its top sub-dealers at its dealer meet on January 25, 2017. The team, in association with Swastik Cycles Trading, hosted a total of 150 dealers in Puri, Odisha, India.

The meeting began with a welcome note by Mr Rahul Gupta, Business Head, Bicycles, who greeted the audience for the New Year. He then informed those present about the benefits of digitalisation and asked them to be well prepared for the upcoming Goods and Service Tax.

During the meet, the plan for product, channel branding, ATL activities and channel expansion was discussed. The highlight of the meet was a session on ‘Digitalisation and use of e-wallet’ by a manager from State Bank of India and a seminar on ‘Goods and Service Tax’ by a renowned Chartered Accountant. The event also had a session during which dealers gave feedback on the product plan and shared ideas. All the dealers were presented with a token of thanks and the top performers in 2016 were rewarded.

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