Tata International Limited forms a strategic alliance with Baron Leather Pvt. Ltd

August 29, 2013

Tata International Limited (TIL) today announced the formation of a tie up with Baron Leather Pvt. Ltd. to conceptualize and produce 100% indigenous upholstery leathers at the facilities of TIL. The alliance structure provides both parties with an exceptionally strong partnership for a select range of products targeted at the Indian market. Operating this new business model in India allows both the businesses to get close to their potential clients, while providing deeper insights into brand development opportunities.

The partnership also reinforces the commitment to manufacture superior quality leathers at economic price range. Located at Dewas near Indore, Tata International`s state of the art tannery spreads over 100 acres with over 1200 employees and an estimated production capacity of 2 million square feet per month will be utilized for processing leathers. Italian technology backed with Indian craftsmen will control the entire leather making process.

TIL has thirty years of experience in manufacturing leather, specifically for major brands globally as well as the Indian market.

Commenting on the partnership, Mr. Chris Hansen, Global Head – Finished Leather Business at Tata International Limited said “We are very excited to make this announcement. We look forward to a successful partnership with Baron Leather in addressing the upholstery leather market in India, which offers a meaningful opportunity. This is consistent with Tata International’s focus on growing its presence in leather trade in domestic and international markets. This partnership will definitely make India self-reliant in superior upholstery leather manufacturing”.

Baron Leather Pvt. Ltd, founded in 1989 by its CMD – Mr. Bijal Maniar and Priti Maniar, Executive Director of Baron Leather, is the first Indian brand to have pioneered the trend of using fashionable leathers for upholstery purposes elevating the application of leather to new heights. Baron Leather also played a pivotal role in transforming the America focused interior design leather industry into accepting an Indian brand and establishing it globally.Remarking on the establishment of this important new strategic partnership, Mr. Bijal Maniar, CMD Baron Leather Pvt. Ltd said. “We believe that we have found, in Tata International, a truly remarkable partner who is equally dedicated to the success, growth and prosperity of our shared objectives. Empowering India in overall upholstery leather manufacturing was always my dream and what best way than tying up with Tata International Limited. We will start with one of our basic collections and it’s indeed a matter of pride that we are self-sufficient now and it can be called 100% Indian.”

About Tata International:

Tata International Limited [TIL], is the global trading and distribution company of the Tata group. Established in 1962, TIL’s key business lines are leather and leather products, metals trading, minerals trading, distribution (auto and allied) and agri trading. The company operates through its network of offices and subsidiaries across 38 countries, spanning Africa, Europe, Middle East, Latin America and Asia and has spearheaded forays into new geographies for the group. Besides, TIL has been a forerunner of the Indian industry in Africa.

Over the years, TIL has formed strong strategic alliances and partnerships that have reinforced its role in international trade and business. With a turnover of USD 1.2 billion (2012-13), the company is supported by about 7500+ strong employee base.

The company is deeply committed to being a proactive and responsible member of the community and the environment in which it operates. Stringent goals for the reduction of our carbon footprint and greenhouse gases in the leather plant and other facilities, coupled with initiatives for empowering local communities in equal measure, drives the company’s long term sustainability agenda. Winner of several prestigious national awards and International certifications for Environment and Quality, it is also a signatory to the UN Global Compact.

About Baron Leather Pvt. Ltd:

Baron Leather was founded in 1989 in Mumbai with a vision to establish an Indian brand on the global map with superior quality products in the leather industry. Baron has an in house Design team for continuous research & development of fashion on leathers, which has played an important role in establishing the company in the global platform with a commanding position and the only brand in Asia. Their product portfolio comprises of over 400 products in more than 800 colors, the company offers a diversified range of fashionable leathers used for residential, commercial, automobile, aircraft, yachts purposes and has been a pioneer to launch leather floor/ wall tiles in India.

Baron today has successfully formed a robust network worldwide, with over 200 sales representatives along with 3500 hi-end interior designers globally on board to create and market their exclusive designs and various finishes on leathers. Baron leathers are on display for retail sales in close to 35 showrooms globally. The company is supported by about 100 dedicated employees at the Head Quarter in Mumbai. The customer base for Baron Leather includes channel partnership with the top most respected brands in the USA, UK, Asia- Pacific, Middle East, Russia, & Australia, New Zealand.

The company has strategic partnerships with tanneries in Italy, Germany that have been developed over the last 15 years to create an extensive collection of superior leathers manufactured as per Baron’s recipe and designs, all such leathers are stocked at their own facility in Mumbai, Delhi, Bangalore and Ahmedabad.

For further information please contact:

Sabina Lama | sabina.lama@edelman.com | +91 9819592389

Preetha Iyer | Preetha.Iyer@edelman.com | +91 7506058823


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