Tata International inaugurates dealership for John Deere products in Kenya
February 11, 2016
Tata International’s Kenya subsidiary, Tata Africa Holdings Kenya Limited (TAHKL), on January 25, 2016, opened its new dealership at the ultra-modern John Deere facility in Narok County. The facility is dedicated to the products of John Deere – the world leader in farm equipment – with a view to getting closer to customers in this region. The new facility was inaugurated by Mr Noel N Tata, Managing Director, Tata International Limited, and Chairman Tata Africa Holdings, Mr Jason Brantley, Managing Director, John Deere Sub Sahara Africa, and Narok County Governor, Mr Samuel Kuntai Ole Tunai.
TAHKL, is an authorised supplier for John Deere products since 2012, and it has since established a keen understanding for the customer’s business needs and trials they face in the fast growing agricultural sector. The roll-out will see the introduction of a new commercial centre in an area that has significant agricultural activities where agricultural machines are used to enable and improve efficiency in food production through mechanisation. The launch of an ultramodern facility will see the introduction of a new business centre in an area that has substantial agricultural activities where agricultural machines are used to facilitate and improve efficiency in food production through mechanisation.
“As a group, we are proud to be associated with John Deere – the leading manufacturer of world-class agricultural tractors and farm implements with a rich history of innovative and durable products to meet today’s farming needs,” said Mr Tata. He added that the organisation is committed to develop and grow the John Deere brand in Kenya and “position ourselves as the preferred supplier of Agriculture machinery and equipment amongst the commercial farmers, small and medium scale farmers and contractor segment through appropriate service resolution, product offering and a unique financial proposition jointly with John Deere finance in Kenya.”
Tata International has been present in Kenya since 2007 as the distributors of Tata commercial vehicles. In these nine years, the company has sold more than 6,000 vehicles, capturing a 15 per cent market share in the segment. Besides the above, business interests in Kenya include distribution of steel products, pharmaceuticals, chemicals, ICT, construction equipment and agricultural machinery.