Distribution team wins at NADA Dealer Satisfaction Index Awards, South Africa
March 20, 2020
Tata International’s Distribution team picked up two awards at the National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index Awards (DSI), held recently in Johannesburg. Recent improvements to dealer, parts and service networks – with a view to maximising vehicle uptime – contributed to the wins of Most Improved and a Silver Award overall.
The NADA DSI survey, which marks its 24th anniversary this year, is carried out annually to monitor the health of the relationship between dealers and their respective manufacturers. It provides the dealer body with a platform to provide manufacturers and importers with robust feedback.
The results for the awards are calculated from a scorecard with respective questions given various weightings. Bronze winners score between 65 and 69.9 points, Silver between 70 and 74.9, and Gold between 75 and 84.9. Platinum winners score greater than 85 points.
The Most Improved award in the commercial vehicles’ category went to Tata Commercial Vehicles. The results showed an upward movement of 7.5 points and catapulted them from a Bronze last year to Silver this year.
“It is an honour to be recognised by our dealer partners. Thank you to all Tata dealers who participated in the 2019 survey. The UPTIME strategy is bearing fruit as seen in the results of the NADA DSI survey. We are committed to strengthening our relationships with our dealer partners going forward,” shared Mr Len Brand, Head, Distribution and Executive Director, Tata Africa Holdings.
Dealers were asked to rate different training programmes provided by their respective manufacturer / importer. These included technical training, non-technical training, sales training and training for customers’ drivers. The most improved brand in this category is Tata Commercial with a significant improvement, moving from to 5th to 1st position in 2019.