TIL shines at the Asia Pacific Leather Fair (Hong Kong)
April 30, 2014
Tata International’s (TIL) finished leather business participated in the Asia Pacific Leather Fair in Hong Kong held from March 31-April 2, 2014. The leather fair provided the first opportunity for both the leather manufacturing business based in Dewas (Central India) as well as the trading business based in China, that sources and trades finished leather and crusts manufactured by external suppliers, to display their collections together.
The new Tata Heritage Leather Collection range, developed on Indian buffalo hides, proved once again to be a huge hit across a diverse range of customers. The leathers within this collection are being sampled by handbag brands including Coach and Marc Jacobs, and footwear brands HH Brown and Brown Shoe. Several new customers that have never previously worked with Tata International including Justin Boots, a large western boot manufacturer, also requested samples of a number of other articles from the goat and cow leather collections.
The stand received a number of visits from several large domestic Chinese brands, leather distributors and buyers who expressed interest in the fashion leather collection from India and also the global collection of sourced and traded leathers (TIL team based in China). This is especially encouraging as the Chinese market remains the largest consumer of leather in the world and expanded access to the domestic Chinese market is a key target that the leather division has set for itself in 2014.
The show attracted exhibitors and visitors from around the world covering tanners, machinery suppliers and chemical companies. Each year the show highlights the activities and leathers of a specific region and this year it was the turn of Brazil and Turkey to take this honour, with both countries highlighting their leather and leather articles through a number of special events including fashion shows and design competitions.
The three-day event proved to be a huge success with the TIL stand receiving unprecedented traffic across all three days of the show and more importantly, the quality of the engagements was generally very good with a significant number of targeted and new accounts visiting the stand, requesting samples and follow-up visits.