TIL launches Aerosoles in India
November 26, 2014
Tata International (TIL) has announced the commercial launch of Aerosoles, the internationally renowned women’s footwear brand, in India. TIL has the exclusive rights to manufacture and distribute the international shoe brand in the country. The company has already tied up with leading multi-brand retail outlets such as Metro Shoes, Regal Shoes, Rocia, Inc. 5, etc., and the brand is currently available in select metros. The brand has also been made available through select online retailers that will help it reach out to a much larger set of customers across the country.
The announcement was made at a press meet on November 18, 2014 at the Taj Mahal Hotel, Mumbai, by Mr N Mohan, Global Head – Leather Products.
Aerosoles is a leading women’s footwear brand with a presence in over 15 countries including markets such as China, Hong Kong, the Philippines, Thailand, Israel, Canada, and Turkey. Founded in 1987, based in Edison, New Jersey (USA), Aerosoles has developed high-quality, comfortable and fashion-right shoes at affordable prices. Aerosoles shoes are distributed worldwide in over 250 Aerosoles retail stores and in thousands of department and specialty stores locations. The company is a pioneer in making comfortable shoes, being the first to use Stitch and Turn and the only one to use diamond flex sole technology.
Aerogroup International and Tata International first announced the strategic alliance to produce and market the Aerosoles brand in Europe and India in 2012.