TIL Cambodia holds first Farmtrac Service Campaign
September 27, 2014
Tata International (TIL) conducted the first nation-wide service camp in the Kingdom of Cambodia between August 27 and September 6 to support its growing base of Farmtrac tractor customers. During the service camp, trained professionals from TIL and Farmtrac covered 16 provinces to visit each customer, who supported the brand in its 10-month journey. The team conducted extensive health-checks of each tractor and provided invaluable tips helping farmers improve productivity through appropriate usage of the machinery.
During the camp, users and prospects were also provided with the opportunity to enrol for Farmtrac’s membership programme to avail benefits on new customer referrals, special offers on spare parts, service and much more. The two teams clocked a total of 2,818 km across the expanse of the country and enrolled 31 new members to the Farmtrac agent community. The camp was well received by customers and trade partners, encouraging TIL and Farmtrac to conduct similar camps at least twice a year.