Tata Stryder organises Partners Meet at Hyderabad
February 10, 2018
Tata Stryder, Tata International’s bicycle division, held a Partners Meet on January 19, 2018, at the Hotel Grand Solitaire in association with its distributor Dolphin Aircon. Dealers from Hyderabad and nearby districts were invited and around 65 dealers attended.
The evening began with a welcome note by Mr Rahul Gupta, Business Head – Bicycles, followed by an interactive marketing session by Mr Anshul Garg, Marketing Head. Mr Garg spoke about the initiatives undertaken by the brand and its focus on digital marketing through the new website and social media launch. He also elaborated on the new ‘Premium Bike’ product range and encouraged dealers to focus on premium bikes in order to earn better margins. An introductory session was then held on Tata Stryder’s tie up with Bajaj Finserv, which enables customers to buy a Tata Stryder bicycle by paying three easy instalments.
This was followed by a presentation by Operations Head, Mr Dinesh Puri, on the operational efficiency and quality improvement initiatives.
The dealers were then felicitated for their performance over the past year in categories like maximum volume, highest sales in different product ranges, consistency in payments and so on. The meet was followed by cake and a grand dinner. The meet was a good platform to interact with the dealers.
The event was also covered by the local media where Mr Rahul Gupta shared an industry update and Tata Stryder’s presence in Hyderabad.