Bachi Shoes launches ‘FeetScience’ footwear
January 25, 2016
Bachi Shoes, a Tata International subsidiary, launched a new range of footwear called ‘FeetScience’ on January 20, 2016, in Chennai, Tamil Nadu (India).
The range is scientifically designed to keep feet happy and healthy, and will be available through online and direct sales. In the first stage of the launch, the products will be available on the company’s website – www.feetscience.in – followed by other online shopping portals. The new range will be priced from Rs800 to Rs3,000.
The brand emphasises three core attributes – scientific, energetic and empathetic – considering the importance of foot health to provide comfortable, stylish and health-centric products. The company has designed and customised offerings for different applications and usages that enable and enhance foot movement.
“We believe that the well-being of one’s feet affects the overall posture, bone growth and ultimately the health of a person. School children and working professionals spend maximum amount of time on their feet and it is imperative for them to choose the right pair of footwear designed and engineered to be more comfortable and deliver more,” said Mr Muthukumaran V, CEO, Bachi Shoes.
“With the vision to be a leader in scientifically designed footwear for schools and institutions in India, we are extremely proud and excited to introduce ‘FeetScience’ to consumers,” he continued.
Bachi Shoes has been a forerunner in kids footwear for over 40 years. The company follows world-class processes for sourcing raw materials and ensures complete quality at all points of the supply chain.